Many people do keyword reasearch by looking at terms that have high volume and are not competitive but I am not sure that is what you really want, or maybe it is? Well I have a few thoughts on this and wanted to wirte just a bit today to tell you what I look for.
Bum Marketing Keyword Research
When you are doing Bum Marketing as Travis Sago teaches it, you are looking for two things. A hungry market and overlooked keywords. I think this is important since you are looking for people who can and want to buy something, but are also available to you to pitch.
So here is an easy bum marketing example. Acne Treatment. Have you ever looked at the competition for acne keywords? It is terrible, everyone who markets knows how painful that acne is socially (maybe we have all suffered from it?), and that people who want to get rid of their acne will try almost anything to get rid of it. But there are a couple of problems with the acne market. First, young people with acne are not in the position to spend money on acne products like Accutane, as it is expensive, and secondly, trying to crack the top 10 for acne treatment will take so much effort that most people not hooked up with great backlinks will just give up.
So what do you do? Travis says go after low competition, high traffic keywords. So you want a keyword term that has low competition, let’s say 1,000 to 5,000 sites that are looking for the phrase, and then at least 500 searches a month, so that you have some traffic and not very much competition.
This is the basics, but isn’t there more than that?
Buying Keywords
Certain buying keywords are important to recognise. Let’s say, with the above example, that you could rank high for acne treatment. Well, that is pretty vague. How do we know that buyers are going after that term? Maybe instead, we would see people doing research, reports in school, or trying to create internet marketing pages to sell acne products.
Instead, think more of the words that people are looking for, or like buy, purchase, product name, or review. I have consistently found that there is much less competition for these kinds of keywords, even though they are later in the buying cycle.